Counter Points

Counter Points

Counter Points

Year

2025

Services

Poster Design

Typography

Composition

Details

A1 / Digital Print

Details

This project explores typographic contrast through the design of two A1 posters in formal and expressive styles. The formal outcome prioritises clarity, readability, and hierarchy using two set typefaces, while the expressive adopts a more experimental approach to layout, scale, and composition. Together, the posters challenge conventions of ‘good’ and ‘bad’ typography, examining how design decisions shape communication, perception, and meaning.